Why care about fair fashion?
How bad is the situation in the garment industry?
Can I really make a difference?
5 reasons to shop fair!
You have the power
Power is where the money is and all (clothing) companies are after your money. This means that as a consumer you are very powerful: If you don’t like the way a company is doing business, you can shut down their money supply. Your choices make a difference!
You value human rights
How bad are the working conditions in the garment industry? Judge for yourself:
Harsh repression of protests
No living wage
You think long term
The fashion industry has a huge ecological footprint
Read more about pesticide poisoning in cotton farmers
...or see how the Aral lake turned into a desert because of cotton farming
Cheap clothing with a low durability, also called fast fashion, stimulates mass consumption and creates a gigantic amount of unnecessary carbon emissions
Fair fashion cares for the environment!
Reduce your footprint
second hand clothing
You want to stand out from the crowd
It may cost some effort to leave the aside the big chains in the main shopping street and to look for stores that sell fair and eco fashion. These efforts, however, often result in a more original, out-of-the-box look.
Did you ever wonder how the big brands try to win your heart? Watch the "Secrets of the superbrands" documentary (take your time, it's really lovely!)
You want to feel good
Believe it or not, but the very same piece of clothing can have an entirely different feel depending on it's origin.
An example: Imagine that someone tells you that the hat on the picture used to belong to a famous person
Next you hear that the owner of the hat was famous because he was a serial killer. How does this change your feeling towards the hat?
Becoming aware that your piece of clothing was produced in terrible working conditions can both consciously and unconsciously change the way you feel about it.
Fair fashion = feel good fashion!